The strategic direction of Marketing Greece is guided by the National Tourism Strategy, with which it is fully aligned, thus supporting its development. In order to achieve its long-term goals and for the effective promotion of the Greek Tourism Product, Marketing Greece has set five strategic priorities:
Tools for Strategy Implementation
The organization seeks to implement the above strategy through the following tools:
More specifically, Marketing Greece focuses on the creation of a world-class website (Discovergreece.com) the development of digital media networks and the cooperation with leading specialized public relations agencies in target markets. Furthermore, it will play an advisory role in the development of a thorough branding system for the country and its regions, promoting tourism products by destination, thus optimizing the commercial management of the Greek Tourism Product portfolio.