Design & Development of Tourism Products


Design & Development of Tourism Products

The modern model of tourism development is expressed through the creation of tourism products and experiences that go beyond previously offered, now outdated, products and services. This innovative international practice is one of the key services of Marketing Greece and its purpose is to significantly differentiate the experiences afforded to Greece’s visitors.

The design and promotion of the Greek Tourism Product portfolio is composed of three specific fields of activity:

1. The design and development of tourism products and destinations
2. The implementation and the improvement of the infrastructure of the tourism product and its promotion in international sales channels
3. The strategic planning and implementation of communications activities for the destinations and their products

The objective of all the above is the formation of a complete portfolio of Greek tourism products, so that each destination/ tourism product will be differentiated in relation to the competition and will attract specific target markets, thus increasing its attractiveness, visitation and value.


Spain’s La Razon uncovers rare beauty of Chios
Monday 21 August - Marketing Greece

استراتيجية منتدى الخيارات الثنائية Leading Spanish daily newspaper La Razon published an in-depth travel destination feature on Chios, focusing on the island’s history, traditional villages, unspoilt landscapes and ... Read more
Conde Nast Traveller lauds rare beauty of Milos
Wednesday 12 July - Marketing Greece UK edition of leading travel magazine mesmerised over Cycladic island’s diverse landscapes and beaches ...

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Leading Italian newspapers and magazines brand capital an exciting ‘new’ cultural destination
Monday 29 May - Marketing Greece

broker binarie demo Athens has caught the attention of influential Italian media with four extensive feature articles revealing the capital as a ‘new’ city break destination worth rediscovering. ...

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Interested in joining the Marketing Greece team?
Tuesday 07 March - Marketing Greece

Viagra på nätet forum Already into its fourth year, Marketing Greece is looking to expand its team to build on its promotion and communication work for Greek tourism. Our purpose is to help sustain a vi ...

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Spanish actress falls in love with Athens in De Viajes travel magazine
Friday 17 February - Marketing Greece

published here Actress Silvia Marty features in 14-page travel feature and fashion editorial showcasing the capital’s ancient attractions and spirited modern soul ...

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Blogtrotters 2017 digital platform champions sustainable tourism development in Greece
Wednesday 18 January - Marketing Greece

advice Blogtrotters 2017 digital platform champions sustainable tourism development in Greece ... Read more