The philosophy of Marketing Greece incorporates synergy, innovation and integrated strategic planning and implementation. More specifically, Marketing Greece is a strong proponent of synergies between the varying forces within Greek tourism operators, emphasizing on innovation, and the utilization of the industry professionals’ accumulated knowledge. Along these lines, Marketing Greece strives to bring together the above resources and utilize modern trends and practices of marketing and digital communication in order to upgrade the Greek Tourism Product and, ultimately, propel the country’s economic and social development. Furthermore, as a new and dynamic private initiative, Marketing Greece is result-oriented and fully committed to creating a strong, innovative and comprehensive Greek Tourism Product and exhibiting this product effectively in key international markets.
The operation of Marketing Greece is based on five guiding principles:
• Strong commitment to tourism development
• Focus on enhancing the competitiveness of Greek tourism
• Utilization of existing infrastructure
• Accelerated implementation of action plans
• Establishment of long-term, reliable partnerships