Organization-Marketing-Greece

SHOWCASING
THE GREEK
TOURISM PRODUCT

Our Philosophy

The philosophy of Marketing Greece incorporates synergy, innovation and integrated strategic planning and implementation. More specifically, Marketing Greece is a strong proponent of synergies between the varying forces within Greek tourism operators, emphasizing on innovation, and the utilization of the industry professionals’ accumulated knowledge. Along these lines, Marketing Greece strives to bring together the above resources and utilize modern trends and practices of marketing and digital communication in order to upgrade the Greek Tourism Product and, ultimately, propel the country’s economic and social development. Furthermore, as a new and dynamic private initiative, Marketing Greece is result-oriented and fully committed to creating a strong, innovative and comprehensive Greek Tourism Product and exhibiting this product effectively in key international markets.

The operation of Marketing Greece is based on five guiding principles:

• Strong commitment to tourism development
• Focus on enhancing the competitiveness of Greek tourism
• Utilization of existing infrastructure
• Accelerated implementation of action plans
• Establishment of long-term, reliable partnerships

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LATEST NEWS

Marketing Greece seeks Social Media Agency partner
Wednesday 27 December - Marketing Greece

Marketing Greece announces that it is in the process of undertaking research to select a company that will be assigned responsibility for auditing, reporting and consulting its Soc ...

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Marketing Greece seeks Digital Media Agency partner
Wednesday 27 December - Marketing Greece

Marketing Greece announces that it is in the process of undertaking research to select a company that will be assigned responsibility for the management of its Digital Media Campai ...

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Marketing Greece seeks new PR partners
Tuesday 19 December - Marketing Greece

The company is the process of researching public relations agencies abroad to be assigned in 2018 ...

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Interested in joining Marketing Greece?
Tuesday 31 October - Marketing Greece

Marketing Greece is an innovative and financially independent not-for-profit tourism marketing organisation founded in 2013 that acts as the representative of the Greek Tourism Ind ...

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Spain’s La Razon uncovers rare beauty of Chios
Monday 21 August - Marketing Greece

Leading Spanish daily newspaper La Razon published an in-depth travel destination feature on Chios, focusing on the island’s history, traditional villages, unspoilt landscapes and ...

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Conde Nast Traveller lauds rare beauty of Milos
Wednesday 12 July - Marketing Greece

UK edition of leading travel magazine mesmerised over Cycladic island’s diverse landscapes and beaches ...

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