Our Mission

The mission of Marketing Greece is to foster and promote the Greek Tourism Product in international markets and to support the Ministry of Tourism and Greek National Tourism Organization (GNTO) in showcasing Greece as one of the ten most important and attractive destinations worldwide. Essentially, Marketing Greece is a unique partnership between private sector entities aiming to contribute to the support and promotion of Greek tourism. In doing so, it commits itself to the utilization of the most modern tools of Digital Marketing and the PR expertise of its executives. Adhering to this commitment, Marketing Greece is first to introduce the term “product development” into the Greek tourism industry’s vernacular.

Our Primary Objectives

Within the wider context of the National Strategy for Tourism, Marketing Greece wishes to enhance the overall visitor experience in Greece, enrich their encounter with our country and thus establish Greece as a preferred destination in target markets. In doing so, Marketing Greece is supporting the Hellenic Republic, local authorities, tourism associations and non-tourism companies that aim to actively promote the Greek Tourism Product by providing innovative design services and the marketing execution and implementation of coordinated and targeted actions. In order for the above to come to fruition, Marketing Greece has set the following distinct objectives:

  • Promote the Brand “Greece”
  • Attract high-income visitors
  • Facilitate the access of Greek destinations and products to international tourism distribution/sales channels
  • Reinforce and showcase the specific attributes and characteristics of the Greek Tourism Product
  • Support and promote new forms of tourism, based on international trends
  • Overcome the issue of high touristic seasonality in Greece


Interested in joining Marketing Greece?
Tuesday 31 October - Marketing Greece Marketing Greece is an innovative and financially independent not-for-profit tourism marketing organisation founded in 2013 that acts as the representative of the Greek Tourism Ind ...

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Spain’s La Razon uncovers rare beauty of Chios
Monday 21 August - Marketing Greece

binära optioner deklaration Leading Spanish daily newspaper La Razon published an in-depth travel destination feature on Chios, focusing on the island’s history, traditional villages, unspoilt landscapes and ...

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Conde Nast Traveller lauds rare beauty of Milos
Wednesday 12 July - Marketing Greece

trading on line gratis UK edition of leading travel magazine mesmerised over Cycladic island’s diverse landscapes and beaches ...

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Leading Italian newspapers and magazines brand capital an exciting ‘new’ cultural destination
Monday 29 May - Marketing Greece Athens has caught the attention of influential Italian media with four extensive feature articles revealing the capital as a ‘new’ city break destination worth rediscovering. ...

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Spanish actress falls in love with Athens in De Viajes travel magazine
Friday 17 February - Marketing Greece

Actress Silvia Marty features in 14-page travel feature and fashion editorial showcasing the capital’s ancient attractions and spirited modern soul ...

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