Marketing Greece, through exploiting all available communication and marketing channels, locally and internationally, provides Public Relations and Promotion services, from the design phase and up until the implementation phase. Through the utilization of its international PR network’s expertise, Marketing Greece focuses on promoting and expanding the reach and impact of destinations’ competitive advantages in a fresh, surprising and reliable manner.
The services are divided into the following categories:
Public Relations. Acknowledging the value of targeted networking and the creation of the appropriate image to potential visitors, Marketing Greece is consistently investing in Public Relations. This is achieved through synergies with leading Public Relations and Digital Communication agencies in Greece and abroad. Following this direction, Marketing Greece is gradually building a strong global communications network. In the UK, Germany (Austria, German-speaking Switzerland) and Russia, (Kazakhstan, Azerbaijan, Ukraine), the design and implementation of integrated strategies for the promotion of the Greek Tourism Product have already been assigned to agencies adept in Public Relations for the tourism industry. The establishment of strategic alliances with similar agencies in the USA, France, Belgium, Turkey, Israel, Arab and Scandinavian countries is in progress and will be completed in the near future.
Primary objectives of the Communication Strategy are the generation of positive reputation for the Greek Tourism Product, as well as, the creation and spreading of the brand “Greece” as a top tourism destination worldwide. Leveraging traditional and new media, Marketing Greece focuses on effectively showcasing the Greek Tourism Product and destination portfolio. This will be accomplished by promoting the undiscovered side of Greece and by sharing exciting stories, as well as, providing the complete and unique experience of the Greek Tourism Product.
Digital Communication. Marketing Greece designs and implements innovative online campaigns in order to create excitement during all the lifecycle stages of the journey to a Greek destination, but also induce the active participation of visitors while they are experiencing each stage. An important aspect of digital communication is that the visitors, by communicating their experiences, become the most credible advocates of the Greek Tourism Product.
Development of relations with the Tourism Industry. Marketing Greece provides advisory support to create and improve tourism operators accessibility to designated target markets, thus achieving better placement in sales channels.
Organization of Promotional Events. For maximum exposure of the Greek Tourism Product, Marketing Greece will organize promotional events with the participation of media representatives, as well as, individuals involved in the tourism industry.
With the use of traditional and modern communications tools and in cooperation with the International Public Relations Network, we are utilizing the most current trends and research findings while implementing integrated communication strategies that have been adapted to the objectives, messages and needs of the addressed target markets.